Live Commerce
MessageOS helps customers move from Google Search and AI Search into branded conversations where they can explore real products, ask natural questions, compare options, and continue toward purchase.
Search
A customer searches for a product, category, style, size, use case, or recommendation.
Conversation
They enter the brand's verified experience inside Messages and ask naturally.
Outcome
The conversation surfaces relevant products and can guide toward cart, checkout, support, or another approved next step.
Capabilities depend on the merchant's connected commerce systems and approved configuration.
MessageOS can work with supported live commerce capabilities and emerging standards such as Universal Commerce Protocol where available, turning machine-readable storefront capabilities into branded customer experiences inside Messages.
Does MessageOS use real product data?
Yes, where the brand has connected commerce systems and approved configuration. Product cards can reflect live catalog data — imagery, pricing, and availability where supported.
What happens when a brand has live commerce capabilities?
Customers can discover real products, compare options, check availability where supported, and move toward cart creation or a checkout handoff — all inside a branded conversation.
Does the customer need an app?
No. Conversations run inside the phone's native Messages app on Android and, where supported, iOS.
Can customers add products to a cart?
Yes, where configured. Cart creation and checkout handoff depend on the merchant's connected commerce systems.
Does MessageOS replace the ecommerce website?
No. MessageOS is an additional branded conversation layer that complements the website, ads, and organic search.
What is UCP?
Universal Commerce Protocol is an emerging standard for exposing machine-readable storefront capabilities to agents. MessageOS can work with UCP-style capabilities where a merchant supports them.
Can MessageOS work without UCP?
Yes. MessageOS supports live commerce experiences through a range of merchant integrations. UCP is one path among several.