Turn a tap in Search or an ad into a persistent conversation inside the native Messages app.
Click to message is a call-to-action that lets a customer tap a button in a Google Search result, a Sponsored ad, a Business Profile, a Gemini AI Mode answer, or a webpage and drop directly into a conversation inside the phone's default Messages app. No app install, no login, no web redirect.
One thing worth being precise about: the Chat field inside Google Business Profile is plain SMS or WhatsApp, not branded RCS. A verified, branded RCS thread with your logo and checkmark is a partner launch, not a settings toggle. See how to add click to message on Google Business Profile.
Meets intent instantly
Capture the shopper at the exact moment they are searching, before a competitor gets a second impression.
Persistent thread
Unlike web chat, the conversation lives in the Messages app and can be resumed hours or days later.
Verified sender
The brand appears with a logo and a verified checkmark, so customers know the message is legitimate.
MessageOS.ai provisions a verified RCS agent for the brand, generates tokenized Click to Message links for every surface, and routes the conversation to Ezra, an AI agent that can answer questions, book appointments, take payments, and hand off to a human when needed. Every tap is tracked back to the source ad, page, or search result.
See the flow live in the Search-to-Conversation demo or explore the demo gallery.
What is Click to Message?
Click to Message is a call-to-action that lets a shopper tap a button in a Google Search result, ad, or webpage and land directly inside a branded conversation in the native Messages app. There is no download, no login, and no web redirect.
How is Click to Message different from Click to Call or Click to Chat?
Click to Call opens the phone dialer and depends on a live agent. Click to Chat opens a web widget that disappears when the tab closes. Click to Message opens the phone's default Messages app so the conversation persists, is threaded, and can be resumed hours or days later.
Which channels support Click to Message today?
Google Search results (organic and Sponsored), Google Business Profile, Gemini AI Mode, RCS Business Messaging entry points, QR codes, and any HTTPS link that resolves to an sms: RCS URI on a supported device.
Do customers need to install anything?
No. Click to Message uses RCS on Android and, where supported, Apple Messages on iOS. Both are the default messaging apps that already ship on the device.
How does MessageOS.ai enable Click to Message?
MessageOS.ai provisions a verified RCS agent and generates tokenized Click to Message links for every ad, search result, landing page, and QR code, then routes the conversation to an AI agent (Ezra) that can answer questions, book appointments, and take payments in a single thread.
Want to see Click to Message wired up for your brand? Request a personalized preview and we will build a live RCS demo you can tap from your own phone.