Brand Verification

The process behind the badge

Brand verification is the registration workflow that produces a verified sender. It is a one-time setup per brand (with periodic re-attestations) that establishes the legal entity, confirms control of the brand assets, and unlocks higher-trust messaging across SMS, RCS, and other channels.

What brands submit

A typical brand verification packet includes:

• Legal company name and registration number
• DBA or operating name shown to consumers
• Logo in approved formats and resolutions
• Brand color (usually as hex)
• Hero banner image for the agent profile
• Business description, vertical, and use case
• Customer support contact (phone, email, web)
• Privacy policy and terms of service URLs
• Sample messages and conversation flows
• Opt-in language and consent collection method

Who reviews it

For RBM on Android, the approval chain is the platform partner, then Google, then the carriers (some carriers re-review, some accept Google's approval). For 10DLC SMS in the U.S., it is The Campaign Registry plus the mobile network operators. For Apple Messages for Business, Apple itself.

A good platform partner handles the asset prep, submission, and back-and-forth with each reviewer, so the brand sees a simple intake form rather than three separate regulatory portals.

What you get when you are verified

• The verified checkmark and brand logo on every message
• Rich content support (RCS rich cards, carousels, suggested actions)
• Higher throughput limits
• Lower spam-block rates
• Eligibility for premium message types like OTP delivery and conversational AI

Maintaining verification

Brand verification is not a one-and-done. If the brand changes its logo, contact info, privacy policy, or use case, the registration needs to be updated. Carriers and platforms occasionally re-attest, and the brand needs to respond. A platform partner usually monitors and handles this.