Real numbers from published brand case studies. Every figure links to its source, so you can verify it on the spot.
99%+
Open rate
Branded RCS messages land in the customer's native Messages inbox with your verified brand name and logo, not an unknown number. Open rates in our deployments stay above 99%.
As of October 2026, from MessageOS deployments.
2-way
Conversation, not a blast
Customers reply in the same thread, and an AI agent answers, qualifies, and takes action. No app download and no web redirect.
MessageOS is live on AT&T, Verizon, and T-Mobile.
Google's own case studies, comparing RCS directly against SMS or email.
Los Angeles Rams
US, 2025 · Google case study
60% more ticket sales
vs SMS control group
A/B test against SMS also showed a 20% higher click rate for RCS.
Google RCS case studyAetna / CVS
US, 2026 · Google case study
2x the click rate of texts
4.5x that of email
CVS's press release adds 80% more member engagement and 26% fewer opt-outs.
Google RCS case studyNespresso
France, 2024 · Google case study
15% click rate
11% higher conversion than SMS
Conversion also ran 9% higher than email.
Google RCS case studyMore published results, grouped by source.
BigHaat
India · Google case study
3x the click rate of SMS
103% more return on ad spend, and cost per order cut by two-thirds.
Google RCS case studyTelekom Deutschland
Germany · Infobip case study
120% higher conversion than SMS
Branded rich cards replacing plain-text campaigns.
Infobip customer storyBankBazaar
India · Infobip case study
130% higher click rate
Compared with the brand's earlier SMS campaigns.
Infobip customer storyFragranceNet
US, 2025 · Attentive case study
+106% clicks vs its texts
Conversion up 50% and revenue per send up 47% compared with its existing text program.
Vendor's own case study, useful for DTC and e-commerce brands.
Attentive blogKulani Kinis
US launches · Klaviyo case study
60% higher conversion than SMS
64% more revenue per recipient over 6 months of sending both.
Vendor's own case study, useful for DTC and e-commerce brands.
Klaviyo blogSubway
US, 2018 · GSMA
50-60% higher sales conversion
More than double its best SMS campaign. Oldest data on this page.
GSMA digestEvery feature below is live on a MessageOS deployment. Each one pulls a specific number on this page upward.
The message arrives as the brand, not as an unknown number.
Verified brand name and logo
Carrier-verified sender shows your logo and name in the native Messages inbox.
Open rate
Rich cards
Hero image, headline, copy, and buttons replace a wall of plain text.
Click rate
Vertical carousels
Swipeable card sets fit a menu, catalog, or itinerary into one message.
Conversion
Suggested replies
Tap-to-answer chips remove the typing that stops people responding.
Reply rate
No downloads, no web redirects
Nothing to install and no browser tab to leak the click into.
Completion
The conversation carries on instead of dead-ending at a link.
Effortless 2-way AI agent conversations
An AI agent answers, qualifies, and takes action inside the same thread.
Lead response
AI Agent mesh
Branded agents share context so the customer never repeats themselves.
Continuation
Persistent memory
Past orders, preferences, and context carry across sessions.
Repeat orders
Large Action Model
The agent books, orders, and updates systems rather than only replying.
Action per send
Zero-knowledge privacy
Verification and personalization without exposing the underlying data.
Trust
Opt-in management
Customer-controlled consent and preferences, honored on every send.
Low opt-outs
Every entry point arrives with intent already attached.
Google Search
A verified Click to Message action on the result opens the thread.
High-intent starts
AI Search
Answer engines cite the brand and offer a conversation as the next step.
New demand
Website and share row
A Continue in Messages launcher hands visitors off to the native app.
Site conversion
Social and email
Posts, ads, bios, and campaign links open prefilled with context.
Campaign clicks
QR, NFC, and print
A scan on packaging, a badge, or an in-store sign starts the thread.
Offline to online
Click to message ads
Message extensions route paid search intent straight into a thread.
Cost per lead
The next step happens inside the thread, on both phones.
Calendar
Appointments land straight in the native calendar.
Bookings
Maps and directions
One tap opens directions in the customer's default maps app.
Store visits
Wallet and passes
Loyalty cards, tickets, and coupons save to the phone wallet.
Return visits
Deep links
Jump into any app or flow the customer already has installed.
Checkout
Click to call
Dial a human without leaving the conversation.
Escalations
Webhooks
Every action pushes into your CRM, scheduler, or system of record.
Attribution
We build a live, branded preview that shows your customers moving from Google Search into a verified RCS conversation.